Merge pull request #6530 from ens60013/segment-match-update

add new info about segment match

Author: Carlo Javier

help/segmentation/ui/segment-match/overview.md

@@ -7,6 +7,13 @@ exl-id: 4e6ec2e0-035a-46f4-b171-afb777c14850
 ---
 # [!DNL Segment Match] overview
 
+>[!IMPORTANT]
+>
+>Adobe introduced [!DNL Segment Match] in 2021 for customers to collaborate and exchange audiences. In early 2025, Adobe introduced [Real-Time CDP Collaboration](https://experienceleague.adobe.com/en/docs/real-time-cdp-collaboration/using/home), which is the longer-term approach to meet this use-case.
+>
+>* For customers in the United States, Canada, Australia, and New Zealand: Adobe recommends Real-Time CDP Prime and Ultimate customers transition data collaboration use cases from [!DNL Segment Match] to Real-Time CDP Collaboration. View the [documentation](https://experienceleague.adobe.com/en/docs/real-time-cdp-collaboration/using/home) and [quick-start guide](https://experienceleague.adobe.com/en/docs/real-time-cdp-collaboration/using/quick-start-guide) for Real-Time CDP Collaboration and contact your Adobe account team to learn more.
+>* For customers in all other geographies: [!DNL Segment Match] is the recommended option until Real-Time CDP Collaboration is released in those geographies in 2026.
+
 Adobe Experience Platform Segment Match is a segment-sharing service that allows for two or more Experience Platform users to exchange segment data in a secure, governed, and privacy-friendly manner. [!DNL Segment Match] uses Experience Platform privacy standards and personal identifiers such as hashed emails, hashed phone numbers, and device identifiers like IDFAs and GAIDs.
 
 With [!DNL Segment Match] you can: