more on merch

Author: nedbat

merch.md

@@ -1,17 +1,20 @@
 ---
 title: Merch
 sidebar_link: true
-sidebar_sort_order: 450
+sidebar_sort_order: 275
 ---
 
-Buy some stuff!  The money helps support Boston Python.
+Buy some stuff!  All of the proceeds help support Boston Python.
 
 ## Snake Way for Ducklings
 
-These shirts look great, and Boston people love the humor based on [Boston's
-beloved ducklings][sculpture].  When you are not in Boston, you get to explain
-the joke!
+[These shirts][snakeway] look great, and Boston people adore the humor based on
+[Boston's beloved ducklings][sculpture].  When you are not in Boston, you get
+to explain the joke!
 
-[![Snake Way for Ducklings T-Shirt](assets/images/swfd-shirt.jpg)](https://nedbat.threadless.com/designs/snake-way-for-ducklings)
+➡️ [Buy a Snake Way shirt][snakeway]
+
+[![Snake Way for Ducklings T-Shirt](assets/images/swfd-shirt.jpg)][snakeway]
 
 [sculpture]: https://en.wikipedia.org/wiki/Make_Way_for_Ducklings#Cultural_effects
+[snakeway]: https://nedbat.threadless.com/designs/snake-way-for-ducklings