Carbon website analytics - Jan 2026

[RichKummer]

Important

Depends on CXP workflow and new IA structure

Four months from the Sept 2025 data capture. The next data set should ideally be Sept 15 2025 - Jan 15 2026

To better inform the content strategy for the Carbon Offering 2025, we need to understand how users are engaging with the current content consistently. We currently plan to capture analytics every fourth months: January - May - September.

Airtable for Analytics (Message @RichKummer for access)

Follow-on thoughts:

• Should take a snapshot of a month usage before a major release of the website

Tasks:

• Request access to Google analytics in w3 (requires management approval)
• When in Google analytics, drill down into the url for carbondesignsystem.com and set the date view to Sept 15 2025 - Jan 15 2026
• In the airtable above, capture a new set of data for the time period across each Carbon page. Each page should have data for Views, Total users, Views per active user, Average engagement time. Tag the new set by Section and Time period (will need a new Time period entry).
• Set next story for May 2026

Tracking

(Depends on CXP launch and new structure)

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