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feat(atx-prospectus): add initial parts of sponsorship prospectus
Signed-off-by: Laura Santamaria <[email protected]>
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content/events/2026-austin/sponsor.md

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DevOpsDays Austin is now in its FOURTEENTH year, consistently one of the best attended and reviewed DevOpsDays events on the planet. Sponsor the conference and connect with leaders in the most vibrant tech community in the region. These are the people influencing decisions about security, monitoring, operations, engineering, quality, and product development at leading companies in Central Texas and beyond.
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DevOpsDays Austin 2026 will be held at the Texas Computer Education Association (TCEA) from May 5-6, 2026, and will accommodate a cap of 320 attendees. Our theme this year is coming soon!.
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DevOpsDays Austin 2026 will be held at the Texas Computer Education Association (TCEA) from May 5-6, 2026, and will accommodate a cap of 320 attendees. Our theme this year is value all the way down.
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<a href="mailto:[email protected]" class="btn btn-primary"><i class="fa fa-envelope fa-lg"></i> Email us to become a sponsor</a>
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- [Sponsor Benefits](#sponsor-benefits)
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- [Prospectus](#prospectus)
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- [2025 Demographics](#2025-demographics)
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- [Lead Gathering](#lead-gathering)
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- [Ready to Sponsor?](#ready-to-sponsor)
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### Sponsor Benefits
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* Large audience of technical decision-makers from top companies, many of which will be previous year speakers
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* Conversations with DevOps experts
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* Branding and promotion on the DevOpsDays website and other social media
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On average across the past 10 years, we sell out our venue and have between 270-350 attendees each year (depending on the venue size). Our check-in rate is typically between 90-95% of tickets sold.
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### Prospectus
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Coming soon!
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Element | Gold | Track | Happy Hour | Lanyard | Coffee Bar | Quiet Room | Food | Community | Startup Alley
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--|--|--|--|--|--|--|--|--|--
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Number remaining | 10 | 2 | 2 | 1 | 1 | 1 | 6 | 2 | 3
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Cost (USD) | 9000 | 7000 | 5000 | 5000 | 5000 | 3000 | 3000 | 0 | Ask
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Tickets included |
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Pitch | 2 min | 2 min (in track room only, daily) | 2 min | 2 min | 2 min | 2 min | 2 min | 2 min | 2 min
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Table |
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Logo on lanyard |
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<!--<a href="https://assets.devopsdays.org/events/2025/austin/devopsdays-austin-2025-sponsor-prospectus.pdf" class="btn btn-primary"><i class="fa fa-folder fa-lg"></i> View the DevOpsDays Austin 2025 Sponsor Prospectus</a>-->
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### 2025 Demographics
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We primarily attract engineers and decision makers like executives and directors, which is apparent again in the past year's demographic data. Engineering disciplines generally are related to automation, CI/CD, SRE, platform engineering, and infrastructure, though we bring in some developers and cybersecurity professionals. We also get a number of consultants, architects, and analysts.
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<img src="/events/2026-austin/2025_demographics_titles.svg" alt="Pie chart showing the job roles of 2025 DevOpsDays Austin attendees. The top 10 largest roles are DevOps Engineer (16.3%), Exec/VP/C-Suite (10.2%), SRE/Platform Engineer (9.3%), Infrastructure/Cloud Engineer (8.4%), Director (6.5%), Sales (4.7%), Manager (4.2%), Consultant (3.7%), Backend Engineer (3.7%), and Solutions Architect/Solutions Engineer (3.7%).">
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Industries span IT and software providers to consulting and cybersecurity/infosec to finance. We get a fair number of folks from non-IT-focused industries, as well.
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<img src="/events/2026-austin/2025_demographics_industries.svg" alt="Pie chart showing the industries represented in 2025. The 10 largest industries are Software Provider (36.3%), Consulting (20.4%), Security/Information Security (12.9%), Finance (10.0%), Insurance (5.0%), Government (3.5%), Entertainment/Video (3.5%), Education (2.5%), Healthcare (2.0%), and Retail/Grocery (1.5%).">
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Generally, the companies represented are mid-sized to large, with a handful of startups.
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<img src="/events/2026-austin/2025_demographics_company_sizes.svg" alt="Pie chart showing the company sizes represented in 2025. The 6 segments, from largest to smallest, are Massive (1001+ employees) at 34.0%, Mid-size (51-250 employees) at 27.4%, Seed (1-10 employees) at 11.7%, Early (11-50 employees) at 10.7%, Very Large (501-1000 employees) at 9.6%, and Large (201-500 employees) at 6.6%.">
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### Lead Gathering
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Note that, [by global DevOpsDays policy](https://devopsdays.org/organizing#essential-rules-for-organizing:~:text=Sponsors%20are%20much%20appreciated%20for%20their%20financial%20assistance%2C%20and%20they%20are%20welcome%20to%20participate%20in%20devopsdays%20events.%20They%20are%20never%20given%20attendee%20contact%20info%20by%20a%20devopsdays%20event%E2%80%99s%20organizers%2C%20nor%20are%20they%20allowed%20to%20purchase%20speaking%20slots%20for%20talks%20or%20ignites%20at%20a%20devopsdays.), we do not provide lead scanning or lead gathering for you. However, many of our attendees stop by the booths and **actively ask for a large sponsor contingent in our post-event surveys** so they can talk with vendors. As a result, many sponsors get good leads through active, opt-in collection using raffles for popular items (we provide a time at the end of the conference to announce the raffle winner live), web forms, and QR codes for newsletters or communities. We are happy to advise you on ideas we've found work for other sponsors in the past; don't hesitate to ask us!
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### Ready to sponsor?
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We can take payment directly through PayPal, or we can set up an invoice for you. To get an invoice, email us at {{< email_organizers >}}. Otherwise, use the links in the prospectus to pay directly, or feel free to email us to get links sent directly to you!
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<hr>
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<!--We greatly value sponsors for this open event. If you are interested in sponsoring, please drop us an email at [{{< email_organizers >}}].
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<hr>
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devopsdays is a self-organizing conference for practitioners that depends on sponsorships. We do not have vendor booths, sell product presentations, or distribute attendee contact lists. Sponsors have the opportunity to have short elevator pitches during the program and will get recognition on the website and social media before, during and after the event. Sponsors are encouraged to represent themselves by actively participating and engaging with the attendees as peers. Any attendee also has the opportunity to demo products/projects as part of an open space session.
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<p>
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Gold sponsors get a full table and Silver sponsors a shared table where they can interact with those interested to come visit during breaks. All attendees are welcome to propose any subject they want during the open spaces, but this is a community-focused conference, so heavy marketing will probably work against you when trying to make a good impression on the attendees.
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<p>
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The best thing to do is send engineers to interact with the experts at devopsdays on their own terms.
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<p>
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<!--
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<hr/>
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<div style="width:590px">
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<table border=1 cellspacing=1>
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<tr>
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<th><i>packages</i></th>
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<th><center><b><u>Bronze<br />1000 usd</u></center></b></th>
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<th><center><b><u>Silver<br />3000 usd</u></center></b></th>
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<th><center><b><u>Gold<br />5000 usd</u></center></b></th>
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<th></th>
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</tr>
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<tr><td>2 included tickets</td><td bgcolor="gold">&nbsp;</td><td bgcolor="gold">&nbsp;</td><td bgcolor="gold">&nbsp;</td></tr>
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<tr><td>logo on event website</td><td bgcolor="gold">&nbsp;</td><td bgcolor="gold">&nbsp;</td><td bgcolor="gold">&nbsp;</td></tr>
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<tr><td>logo on shared slide, rotating during breaks</td><td bgcolor="gold">&nbsp;</td><td bgcolor="gold">&nbsp;</td><td bgcolor="gold">&nbsp;</td></tr>
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<tr><td>logo on all email communication</td><td>&nbsp;</td><td bgcolor="gold">&nbsp;</td><td bgcolor="gold">&nbsp;</td></tr>
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<tr><td>logo on its own slide, rotating during breaks</td><td>&nbsp;</td><td bgcolor="gold">&nbsp;</td><td bgcolor="gold">&nbsp;</td></tr>
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<tr><td>1 minute pitch to full audience (including streaming audience)</td><td>&nbsp;</td><td>&nbsp;</td><td bgcolor="gold">&nbsp;</td></tr></tr>
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<tr><td>2 additional tickets (4 in total)</td><td>&nbsp;</td><td bgcolor="gold">&nbsp;</td><td>&nbsp;</td></tr>
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<tr><td>4 additional tickets (6 in total)</td><td>&nbsp;</td><td>&nbsp;</td><td bgcolor="gold">&nbsp;</td></tr>
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<tr><td>shared table for swag</td><td>&nbsp;</td><td bgcolor="gold">&nbsp;</td><td>&nbsp;</td></tr>
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<tr><td>booth/table space</td><td>&nbsp;</td><td>&nbsp;</td><td bgcolor="gold">&nbsp;</td></tr>
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</table>
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<hr/>
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There are also opportunities for exclusive special sponsorships. We'll have sponsors for various events with special privileges for the sponsors of these events. If you are interested in special sponsorships or have a creative idea about how you can support the event, send us an email.
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<br/>
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<br/>
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<br>
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<br>
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<table border=1 cellspacing=1>
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<tr>
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<th><i>Sponsor FAQ</i></th>
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<th><center><b>Answers to questions frequently asked by sponsors&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</center></b></th>
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<th></th>
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</tr>
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<tr><td>What dates/times can we set up and tear down?</td><td></td></tr>
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<tr><td>How do we ship to the venue?</td><td></td></tr>
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<tr><td>How do we ship from the venue?</td><td></td></tr>
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<tr><td>Whom should we send?</td><td></td></tr>
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<tr><td>What should we expect regarding electricity? (how much, any fees, etc)</td><td></td></tr>
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<tr><td>What should we expect regarding WiFi? (how much, any fees, etc)</td><td></td></tr>
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<tr><td>How do we order additional A/V equipment?</td><td></td></tr>
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<tr><td>Additional important details</td><td></td></tr>
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</table>
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</div>
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-->
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<hr/>
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-->
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We can take payment directly through PayPal, or we can set up an invoice for you. To get an invoice, email us at {{< email_organizers >}}. Otherwise, use the links in the prospectus to pay directly, or feel free to email us to get links sent directly to you!

content/events/2026-austin/welcome.md

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Title = "devopsdays austin 2026"
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Title = "DevOpsDays Austin 2026"
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Type = "welcome"
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aliases = ["/events/2026-austin/"]
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Description = "devopsdays austin 2026"
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Description = "DevOpsDays Austin 2026"
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<div class="row">
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<div class="col-md-8">
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<h2>Welcome to DevOpsDays Austin!</h2>
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<p>DevOpsDays Austin will be on May 5-6, 2026, in the TCEA Conference Center in Austin.</p>
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<p>Our theme this year is in development!</p>
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<!--<p>We have discounted tickets available for Austin locals&mdash;particularly students, people who are unemployed or have income constraints, and members of communities which are under-represented at tech events. <a href="">Please fill out this form</a> (available until the evening of April 30th; if it's down, submissions are closed). Your submission will go to the Austin core organizers (Laura & Rich), and we'll respond as quickly as we're able.</p>-->
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<p>Our theme this year is Value All The Way Down!</p>
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<!--<p>We have discounted tickets available for Austin locals&mdash;particularly students, people who are unemployed or have income constraints, and members of communities which are under-represented at tech events. <a href="">Please fill out this form</a> (available until the evening of April 30th; if it's down, submissions are closed). Your submission will go to the Austin core organizers (Laura, Rich, & Christa), and we'll respond as quickly as we're able.</p>-->
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<!--<p>New Iron will be joining us again for their free Career Room. Once you've bought your ticket, you can book your time at their Linktree (link available at the conference).</p>-->
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<div class="row">
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<div class="col-md-2">
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Check out the {{< event_link page="speakers" text="speakers!" >}}
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</div>
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</div>-->
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<!--<div class="row">
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<div class="row">
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<div class="col-md-2">
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<strong>Sponsors</strong>
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</div>
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<div class="col-md-8">
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{{< event_link page="sponsor" text="Sponsor the conference!" >}}
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</div>
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</div>-->
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</div>
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<strong>Contact</strong>

data/events/2026/austin/main.yml

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# - name: registration
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# - name: program
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# - name: speakers
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# - name: sponsor
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- name: sponsor
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- name: contact
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# - name: example
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# level: gold
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# url: http://mysponsor.com/?campaign=me # Use this if you need to over-ride a sponsor URL.
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sponsors_accepted : "no" # Whether you want "Become a XXX Sponsor!" link
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sponsors_accepted : "yes" # Whether you want "Become a XXX Sponsor!" link
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# In this section, list the level of sponsorships and the label to use.
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# You may optionally include a "max" attribute to limit the number of sponsors per level. For
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# unlimited sponsors, omit the max attribute or set it to 0. If you want to prevent all
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# sponsorship for a specific level, it is best to remove the level.
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sponsor_levels:
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# - id: gold
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# label: Gold
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# - id: track
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- id: gold
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label: Gold
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max: 10
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- id: track
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label: Track
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max: 2
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- id: coffee
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label: Coffee Bar
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- id: lanyard
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label: Lanyard
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- id: happyhour
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label: Happy Hour
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- id: quiet
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label: Quiet Room
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- id: community
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label: Local Community Groups
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- id: startup
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label: Startup Alley - Local only
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max: 3

static/events/2026-austin/2025_demographics_company_sizes.svg

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static/events/2026-austin/2025_demographics_industries.svg

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static/events/2026-austin/2025_demographics_titles.svg

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