diff --git a/src/pup/__main__.py b/src/pup/__main__.py
index 2dc874f..82fb5cb 100644
--- a/src/pup/__main__.py
+++ b/src/pup/__main__.py
@@ -73,9 +73,10 @@ def main(log_level):
 @click.option('--nice-name')
 @click.option('--icon-path')
 @click.option('--license-path')
+@click.option('--pip-platform', default=None)
 @click.argument('src')
 @command_wrapper
-def package(src, ignore_plugins, python_version, launch_module, launch_pyflags, nice_name, icon_path, license_path):
+def package(src, ignore_plugins, python_version, launch_module, launch_pyflags, nice_name, icon_path, license_path, pip_platform):
     """
     Packages the GUI application in the given pip-installable source.
     """
@@ -88,4 +89,5 @@ def package(src, ignore_plugins, python_version, launch_module, launch_pyflags,
         nice_name=nice_name,
         icon_path=icon_path,
         license_path=license_path,
+        pip_platform=pip_platform,
     )
diff --git a/src/pup/api.py b/src/pup/api.py
index ceab577..ebff1f1 100644
--- a/src/pup/api.py
+++ b/src/pup/api.py
@@ -24,6 +24,7 @@ def _context(
     nice_name=None,
     icon_path=None,
     license_path=None,
+    pip_platform=None,
 ):
 
     return context.Context(
@@ -35,6 +36,7 @@ def _context(
         license_path=license_path,
         ignore_plugins=ignore_plugins,
         platform=sys.platform,
+        pip_platform=pip_platform,
         python_version=python_version,
     )
 
@@ -50,11 +52,12 @@ def package(
     nice_name=None,
     icon_path=None,
     license_path=None,
+    pip_platform=None,
 ):
 
     _log.info('Package %r: starting.', src)
 
-    ctx = _context(ignore_plugins, src, python_version, launch_module, launch_pyflags, nice_name, icon_path, license_path)
+    ctx = _context(ignore_plugins, src, python_version, launch_module, launch_pyflags, nice_name, icon_path, license_path, pip_platform)
     dsp = dispatcher.Dispatcher(ctx)
 
     dsp.collect_src_metadata()
diff --git a/src/pup/context.py b/src/pup/context.py
index c2c7402..deeac53 100644
--- a/src/pup/context.py
+++ b/src/pup/context.py
@@ -19,6 +19,7 @@ def __init__(
         license_path,
         ignore_plugins,
         platform,
+        pip_platform,
         python_version,
     ):
 
@@ -52,6 +53,8 @@ def __init__(
 
         self.final_artifact = None
 
+        self.pip_platform = pip_platform
+
 
     @property
     def nice_name(self):
diff --git a/src/pup/plugins/pip_install.py b/src/pup/plugins/pip_install.py
index 2e815d1..deef005 100644
--- a/src/pup/plugins/pip_install.py
+++ b/src/pup/plugins/pip_install.py
@@ -4,6 +4,7 @@
 
 import logging
 import subprocess
+import os
 
 
 _log = logging.getLogger(__name__)
@@ -25,13 +26,33 @@ def usable_in(ctx):
         )
 
     def __call__(self, ctx, dsp):
+        python_path = str(ctx.python_runtime_dir / ctx.python_rel_exe)
+
+        platform_flags = []
+        if ctx.pip_platform:
+            platform_flags.append('--platform={}'.format(ctx.pip_platform))
+            platform_flags.append('--only-binary=:all:')
+            # TODO: This should probably be done with the spawn helpers, but
+            #       done this way as a proof of concept
+            site_packages_path = subprocess.check_output([
+                python_path,
+                '-c',
+                'import site; print(site.getsitepackages()[0], end="")'
+            ])
+            site_packages_path = site_packages_path.decode("utf-8")
+            if os.path.isdir(site_packages_path):
+                platform_flags.append('--target')
+                platform_flags.append('{}'.format(site_packages_path))
+            else:
+                raise Exception("Invalid site-packages directory: {}".format(site_packages_path))
 
         cmd = [
-            str(ctx.python_runtime_dir / ctx.python_rel_exe),
+            python_path,
             '-m',
             'pip',
             'install',
             '--no-warn-script-location',
+            *platform_flags,
             ctx.src_wheel,
         ]