diff --git a/.github/workflows/release.yaml b/.github/workflows/release.yaml
index ec94605c..93039e18 100644
--- a/.github/workflows/release.yaml
+++ b/.github/workflows/release.yaml
@@ -44,7 +44,7 @@ jobs:
 
           # Update image tag
           cd config/manager
-          kustomize edit set image controller="netbox-operator:${{inputs.version}}"
+          kustomize edit set image controller="ghcr.io/${{ github.repository_owner }}/netbox-operator:${{inputs.version}}"
           cd ../..
 
       - name: Generate release notes for changelog