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feat(prospectus): finish ATX 2026 prospectus
Signed-off-by: Laura Santamaria <[email protected]>
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‎content/events/2026-austin/sponsor.md‎

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@@ -6,12 +6,15 @@ Description = "Sponsor devopsdays austin 2026"
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DevOpsDays Austin is now in its FOURTEENTH year, consistently one of the best attended and reviewed DevOpsDays events on the planet. Sponsor the conference and connect with leaders in the most vibrant tech community in the region. These are the people influencing decisions about security, monitoring, operations, engineering, quality, and product development at leading companies in Central Texas and beyond.
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DevOpsDays Austin 2026 will be held at the Texas Computer Education Association (TCEA) from May 5-6, 2026, and will accommodate a cap of 320 attendees. Our theme this year is value all the way down.
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DevOpsDays Austin 2026 will be held at the Texas Computer Education Association (TCEA) from May 5-6, 2026, and will accommodate a cap of 320 attendees.
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Our theme this year is Value All The Way Down! For our 2026 theme, we’re focusing on something that connects all of us—delivering value to the customer. No matter your title or role, everyone contributes to that goal. This year, it’s all about the real work of value delivery—the wins, the lessons, and the moments that made a difference. Attendees are looking for authentic stories about getting value from start to finish, navigating challenges, and finding better ways to serve customers. Every one of us plays a part in that process, and your experience could inspire others to deliver even more value in their own roles.
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- [Sponsor Benefits](#sponsor-benefits)
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- [Prospectus](#prospectus)
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- [2025 Demographics](#2025-demographics)
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- [Lead Gathering](#lead-gathering)
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- [Contracts](#contracts)
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- [Ready to Sponsor?](#ready-to-sponsor)
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### Sponsor Benefits
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### Prospectus
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Coming soon!
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Element | Gold | Track | Happy Hour | Lanyard | Coffee Bar | Quiet Room | Food | Community | Startup Alley
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--|--|--|--|--|--|--|--|--|--
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Number remaining | 10 | 2 | 2 | 1 | 1 | 1 | 6 | 2 | 3
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Cost (USD) | 9000 | 7000 | 5000 | 5000 | 5000 | 3000 | 3000 | 0 | Ask
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Tickets included |
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Pitch | 2 min | 2 min (in track room only, daily) | 2 min | 2 min | 2 min | 2 min | 2 min | 2 min | 2 min
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Table |
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Logo on lanyard |
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<table class="table table-bordered table-hover table-striped table-responsive">
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<colgroup>
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<col span="1" style="width: 20%">
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<col span="1" style="width: 8%">
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<col span="1" style="width: 8%">
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<col span="1" style="width: 8%">
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<col span="1" style="width: 8%">
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<col span="1" style="width: 8%">
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<col span="1" style="width: 8%">
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<col span="1" style="width: 8%">
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<col span="1" style="width: 8%">
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<col span="1" style="width: 8%">
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</colgroup>
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<thead>
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<tr>
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<th>Element</th>
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<th>Gold</th>
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<th>Track</th>
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<th>Happy Hour</th>
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<th>Lanyard</th>
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<th>Coffee Bar</th>
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<th>Quiet Room</th>
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<th>Food</th>
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<th>Community</th>
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<th>Startup Alley<br/>LOCAL ONLY <sup id="fnref:1"><a href="#fn:1" class="footnote-ref" role="doc-noteref">1</a></sup></th>
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</tr>
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</thead>
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<tbody>
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<tr>
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<td>Number remaining</td>
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<td>10</td>
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<td>2</td>
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<td>2</td>
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<td>1</td>
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<td>1</td>
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<td>1</td>
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<td>6</td>
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<td>2</td>
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<td>Details provided via email</td>
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</tr>
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<tr>
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<td>Cost (USD)</td>
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<td>9000</td>
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<td>7000</td>
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<td>5000</td>
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<td>5000</td>
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<td>5000</td>
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<td>3000</td>
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<td>3000</td>
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<td>0</td>
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<td>Details provided via email</td>
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</tr>
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<tr>
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<td>Tickets included <sup id="fnref:2"><a href="#fn:2" class="footnote-ref" role="doc-noteref">2</a></sup></td>
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<td>2</td>
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<td>2</td>
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<td>2</td>
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<td>2</td>
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<td>2</td>
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<td>1</td>
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<td>1</td>
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<td>2</td>
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<td>Details provided via email</td>
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</tr>
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<tr>
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<td>Pitch <sup id="fnref:3"><a href="#fn:3" class="footnote-ref" role="doc-noteref">3</a></sup></td>
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<td>2 min</td>
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<td>2 min<br/><div class="small-table-text">(in track room only, daily)</div></td>
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<td>2 min</td>
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<td>2 min</td>
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<td>2 min</td>
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<td>2 min</td>
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<td>2 min</td>
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<td>2 min</td>
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<td>Details provided via email</td>
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</tr>
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<tr>
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<td>Table</td>
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<td>✔️<br/><div class="small-table-text">in main hall</div></td>
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<td>✔️<br/><div class="small-table-text">outside track room only</div></td>
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<td>✔️<br/><div class="small-table-text">at happy hour</div></td>
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<td></td>
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<td></td>
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<td></td>
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<td></td>
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<td>Details provided via email</td>
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<td>Details provided via email</td>
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</tr>
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<tr>
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<td>Logo on lanyard</td>
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<td></td>
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<td></td>
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<td></td>
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<td>✔️</td>
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<td></td>
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<td></td>
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<td></td>
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<td></td>
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<td></td>
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</tr>
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<tr>
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<td>Logo in quiet room <sup id="fnref:4"><a href="#fn:4" class="footnote-ref" role="doc-noteref">4</a></sup></td>
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<td></td>
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<td></td>
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<td></td>
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<td></td>
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<td></td>
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<td>✔️</td>
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<td></td>
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<td></td>
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<td></td>
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</tr>
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<tr>
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<td>Logo at coffee bar</td>
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<td></td>
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<td></td>
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<td></td>
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<td></td>
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<td>✔️</td>
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<td></td>
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<td></td>
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<td></td>
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<td></td>
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</tr>
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<tr>
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<td>Logo at breakfast/lunch</td>
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<td></td>
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<td></td>
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<td></td>
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<td></td>
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<td></td>
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<td></td>
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<td>✔️</td>
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<td></td>
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<td></td>
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</tr>
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<tr>
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<td>Logo on website</td>
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<td>✔️</td>
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<td>✔️</td>
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<td>✔️</td>
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<td>✔️</td>
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<td>✔️</td>
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<td>✔️</td>
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<td>✔️</td>
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<td>✔️</td>
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<td>✔️</td>
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</tr>
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<tr>
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<td>Logo on opening and closing slides</td>
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<td>✔️</td>
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<td>✔️</td>
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<td>✔️</td>
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<td>✔️</td>
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<td>✔️</td>
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<td>✔️</td>
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<td>✔️</td>
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<td>✔️</td>
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<td>✔️</td>
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</tr>
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<tr>
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<td>Social media callout</td>
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<td>✔️</td>
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<td>✔️</td>
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<td>✔️</td>
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<td>✔️</td>
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<td>✔️</td>
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<td>✔️</td>
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<td>✔️</td>
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<td>✔️</td>
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<td>✔️</td>
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</tr>
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</tbody>
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</table>
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<div class="footnotes" role="doc-endnotes">
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<ol>
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<li id="fn:1">
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<p>
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Our Startup Alley sponsorship tier is for Austin-founded, Austin-based startups only, and typically at preseed, seed, or series A. If you think you might qualify, please reach out via email.&nbsp;<a href="#fnref:1" class="footnote-backref" role="doc-backlink">↩︎</a>
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</p>
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</li>
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<li id="fn:2">
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<p>
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Sponsors also have the opportunity to buy tickets at a discounted rate for a bulk purchase. Please reach out for more information.&nbsp;<a href="#fnref:2" class="footnote-backref" role="doc-backlink">↩︎</a>
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</p>
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</li>
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<li id="fn:3">
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<p>
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Unless otherwise noted, pitches happen in the main room during times when all attendees are present and no other programming is happening.&nbsp;<a href="#fnref:3" class="footnote-backref" role="doc-backlink">↩︎</a>
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</p>
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</li>
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<li id="fn:4">
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<p>
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Logos for the quiet room are placed on the screen by the door. You are welcome to provide a popup banner, as well, for the room, as well as stickers or swag to lay out. There is no opportunity for staffing or staffed spaces, however.&nbsp;<a href="#fnref:4" class="footnote-backref" role="doc-backlink">↩︎</a>
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</p>
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</li>
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</ol>
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</div>
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<!--<a href="https://assets.devopsdays.org/events/2025/austin/devopsdays-austin-2025-sponsor-prospectus.pdf" class="btn btn-primary"><i class="fa fa-folder fa-lg"></i> View the DevOpsDays Austin 2025 Sponsor Prospectus</a>-->
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### 2025 Demographics
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We primarily attract engineers and decision makers like executives and directors, which is apparent again in the past year's demographic data. Engineering disciplines generally are related to automation, CI/CD, SRE, platform engineering, and infrastructure, though we bring in some developers and cybersecurity professionals. We also get a number of consultants, architects, and analysts.
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<img src="/events/2026-austin/2025_demographics_titles.svg" alt="Pie chart showing the job roles of 2025 DevOpsDays Austin attendees. The top 10 largest roles are DevOps Engineer (16.3%), Exec/VP/C-Suite (10.2%), SRE/Platform Engineer (9.3%), Infrastructure/Cloud Engineer (8.4%), Director (6.5%), Sales (4.7%), Manager (4.2%), Consultant (3.7%), Backend Engineer (3.7%), and Solutions Architect/Solutions Engineer (3.7%).">
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<img src="/events/2026-austin/2025_demographics_titles.svg" class="card-img" style="width: 90%;" alt="Pie chart showing the job roles of 2025 DevOpsDays Austin attendees. The top 10 largest roles are DevOps Engineer (16.3%), Exec/VP/C-Suite (10.2%), SRE/Platform Engineer (9.3%), Infrastructure/Cloud Engineer (8.4%), Director (6.5%), Sales (4.7%), Manager (4.2%), Consultant (3.7%), Backend Engineer (3.7%), and Solutions Architect/Solutions Engineer (3.7%).">
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Industries span IT and software providers to consulting and cybersecurity/infosec to finance. We get a fair number of folks from non-IT-focused industries, as well.
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<img src="/events/2026-austin/2025_demographics_industries.svg" alt="Pie chart showing the industries represented in 2025. The 10 largest industries are Software Provider (36.3%), Consulting (20.4%), Security/Information Security (12.9%), Finance (10.0%), Insurance (5.0%), Government (3.5%), Entertainment/Video (3.5%), Education (2.5%), Healthcare (2.0%), and Retail/Grocery (1.5%).">
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<img src="/events/2026-austin/2025_demographics_industries.svg" class="card-img" style="width: 90%;" alt="Pie chart showing the industries represented in 2025. The 10 largest industries are Software Provider (36.3%), Consulting (20.4%), Security/Information Security (12.9%), Finance (10.0%), Insurance (5.0%), Government (3.5%), Entertainment/Video (3.5%), Education (2.5%), Healthcare (2.0%), and Retail/Grocery (1.5%).">
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Generally, the companies represented are mid-sized to large, with a handful of startups.
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<img src="/events/2026-austin/2025_demographics_company_sizes.svg" alt="Pie chart showing the company sizes represented in 2025. The 6 segments, from largest to smallest, are Massive (1001+ employees) at 34.0%, Mid-size (51-250 employees) at 27.4%, Seed (1-10 employees) at 11.7%, Early (11-50 employees) at 10.7%, Very Large (501-1000 employees) at 9.6%, and Large (201-500 employees) at 6.6%.">
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<img src="/events/2026-austin/2025_demographics_company_sizes.svg" class="card-img" style="width: 90%;" alt="Pie chart showing the company sizes represented in 2025. The 6 segments, from largest to smallest, are Massive (1001+ employees) at 34.0%, Mid-size (51-250 employees) at 27.4%, Seed (1-10 employees) at 11.7%, Early (11-50 employees) at 10.7%, Very Large (501-1000 employees) at 9.6%, and Large (201-500 employees) at 6.6%.">
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### Lead Gathering
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Note that, [by global DevOpsDays policy](https://devopsdays.org/organizing#essential-rules-for-organizing:~:text=Sponsors%20are%20much%20appreciated%20for%20their%20financial%20assistance%2C%20and%20they%20are%20welcome%20to%20participate%20in%20devopsdays%20events.%20They%20are%20never%20given%20attendee%20contact%20info%20by%20a%20devopsdays%20event%E2%80%99s%20organizers%2C%20nor%20are%20they%20allowed%20to%20purchase%20speaking%20slots%20for%20talks%20or%20ignites%20at%20a%20devopsdays.), we do not provide lead scanning or lead gathering for you. However, many of our attendees stop by the booths and **actively ask for a large sponsor contingent in our post-event surveys** so they can talk with vendors. As a result, many sponsors get good leads through active, opt-in collection using raffles for popular items (we provide a time at the end of the conference to announce the raffle winner live), web forms, and QR codes for newsletters or communities. We are happy to advise you on ideas we've found work for other sponsors in the past; don't hesitate to ask us!
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### Contracts
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DevOpsDays Austin is a non-commercial, community-run event, so we do not have formal contracts. Most companies use the prospectus to provide the list of sponsorship benefits if they need something internally. If you have questions about this policy or need more help, email us at {{< email_organizers >}}.
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### Ready to sponsor?
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We can take payment directly through PayPal, or we can set up an invoice for you. To get an invoice, email us at {{< email_organizers >}}. Otherwise, use the links in the prospectus to pay directly, or feel free to email us to get links sent directly to you!
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We can take payment directly through PayPal, or we can set up an invoice for you. To get an invoice, email us at {{< email_organizers >}}. Otherwise, please reach out to us for a link to our PayPal. We look forward to working with you!

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